Attila Adam

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SONY #BeAlpha Event San Francisco

Sony really pulls out all the stops when it puts on an event and this was no different. They had everything: Sony cameras and lenses to loan, models available to us to stage our own photo shoot and a selection of gourmet food and beverages throughout the evening.

The Be Alpha community event also included a beautiful and very informative presentation by the talented Cristina Mittermeier, a panel discussion about the Alpha Female initiative along with some surprise gifts and more photo opportunities. I felt like I was on a three-day photo adventure… in just a matter of a few hours! Haha! Once I checked out my gear, a Sony a7riii first with a 50mm f1.4 and later a 24-70mm f2.8, I was in heaven. Here are some of my favorite shots from the event.